A few years back those who published were completely dependent on the talents of those working with layout and graphics. These professionals spent years learning complicated software like InDesign, QuarkExpress and PageMaker. And then Photoshop. They are still needed and around, but those who self-publish today require none of those skills. They have three great options, and most take advantage of these, in fact.

Automated layout creation built into Amazon kdp and similar platforms.
An enormous reservoir of free templates, themes and images that can become great with just minor tweaks.

Hiring a skilled freelancer online – in a minute.

These options reduce cost without compromising the quality of the end product. But you must learn where to find them and how to use them. That is the service that I am offering,